Subject Line & Body Content

The subject line is what the recipient sees in their inbox before opening an email — it must be a truthful description of the message's intent. The body is the visible content of the email itself — it must match the promise made by the subject and must not contain hidden scripts, invisible text, or misleading links.

CAN‑SPAM and CASL explicitly prohibit false or misleading subject lines. Under GDPR, misleading content may constitute unfair data processing. Deceptive subjects and body content sharply increase spam complaint rates and hurt inbox placement — and can result in account suspension on Simply Send.

• Write subject lines that truthfully reflect the email content — be specific and concise.
• Avoid "Free!", "Urgent!", "Winner!", or "Act Now!" unless strictly accurate.
• Keep the subject under 78 characters for optimal rendering across all major email clients.
• Do not use ALL CAPS — it triggers spam filters.

• Body content must match the intent described in the subject line — do not bait-and-switch.
• Avoid hidden scripts, invisible text (e.g., white text on white background), or deceptive anchor links that obscure the actual destination URL.
• Branding (logo, sender name, domain) in the body must match the sending domain verified in Simply Send.
• Do not embed tracking pixels or scripts from unverified third parties — these are blocked by Simply Send's outbound email policy.