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    GuideComplianceRequirements

    Email Compliance Requirements

    Map each core email‑compliance requirement (unsubscribe, address, subject line, header/body) to the regulations that enforce it.

    The most common email regulations — CAN‑SPAM (US), CASL (Canada), and GDPR (EU/UK) — share four core technical requirements. Select a requirement below for detailed guidance and implementation steps.

    Unsubscribe / Opt‑out Mechanism

    Required — CAN‑SPAM, CASL, GDPR

    Every commercial email must include a clear, functional link allowing recipients to opt out of future emails. Simply Send provides a managed unsubscribe system by default, or you can connect your own via webhooks.

    Physical Postal Address

    Required — CAN‑SPAM, CASL, GDPR

    Your valid mailing address must appear in every commercial email. Configure it once as a Compliance Template, and use the placeholder to inject it automatically into every send.

    Subject Line & Body Content

    Required — CAN‑SPAM, CASL

    Subject lines must truthfully describe the email. Body content must match the subject's promise and must not contain hidden scripts, invisible text, or deceptive links.

    Email Headers

    Required — CAN‑SPAM, CASL, GDPR

    Simply Send automatically sets List-Unsubscribe and List-Unsubscribe-Post headers for every email. You can override these at the email level if managing your own unsubscribe system.

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